Strategy and transformation, shaped by 16+ years of experience across India's leading enterprises.
StratEdge Advisory helps organizations navigate complex challenges across Digital, AI, and Customer Experience.
Built on deep OEM and enterprise experience across Hyundai, Tata Motors, Mahindra, and Apollo Tyres.
Where we focus.
- Strategy & AI Advisory
- Customer Experience Transformation
- OEM & Mobility Consulting
- Talent & Capability Development
Three engagement modes, one strategic partner.
Strategic Consulting
Structured advisory for complex, high-impact business decisions.
On-demand Advisory
Flexible access to senior expertise for critical problem-solving.
Industry–Academia Programs
Bridging academic learning with real-world business application.
Strategy grounded in execution reality.
Context-led strategy frameworks
Frameworks adapted to your business reality — not slideware.
Problem-first structuring
Diagnose the real issue before prescribing the solution.
Decision-ready recommendations
Strategy translated into measurable, execution-ready outcomes.
Operator's perspective. Structured advisory.
Ritesh Chaddha brings over 16 years of experience across automotive and digital transformation.
His work spans Hyundai, Tata Motors, Mahindra, and Apollo Tyres — driving initiatives across strategy, AI, and customer experience.
He holds an Executive Program from IIM Indore, an MBA from SIBM Bangalore, and a B.E. in Computer Science.
Experience across leading automotive brands.
Continuous learning. Active engagement.
Glimpses from premier institutes — strengthening capabilities and sharing industry-grounded perspectives with the next generation of leaders.
