Track record
16+ years of experience driving transformation initiatives in digital and customer experience at scale.
Across Hyundai, Tata Motors, Mahindra, and Apollo Tyres — leading initiatives in AI, CX, and digital platforms.
Selected Experience
Hyundai Motor India
Enterprise-wide rollout · 600+ dealershipsLed enterprise-wide digital transformation and AI-led customer experience programs.
Mahindra & Mahindra
Process excellence · International marketsLed process excellence initiatives across international markets, enhancing efficiency and consistency.
Tata Motors
CS/SSI improvement · National scaleImproved customer satisfaction and drove measurable sales impact through CX transformation.
Apollo Tyres
Digital CX transformationTransformed customer experience operations through digital adoption.
Key achievements
Outcomes, not titles.
- Built industry-first digital platforms and customer journeys
- Delivered AI-led innovation in automotive customer experience
- Enabled digital sales across 600+ dealership networks
- Scaled initiatives impacting millions of users
Testimonials
Trusted by corporate and academic leaders.
Perspectives from senior leaders across industry and academia on working with StratEdge Advisory.
"Ritesh was part of my team at Hyundai, where he contributed to key initiatives across customer experience, digital transformation, and process improvement. He brings a structured approach to complex business problems and has the ability to translate strategic intent into practical, outcome-oriented actions. His work on customer experience frameworks and digital initiatives — particularly during the COVID period — reflected strong ownership and clarity of thought. Ritesh combines strategic perspective with execution awareness, making his approach both practical and impactful."
Anish Agarwal
Former AVP, Hyundai Motor Company
"Ritesh brings a strong industry perspective into the learning environment, actively supporting students in their transition to corporate roles through practical, outcome-oriented engagement. His interactions reflect structured thinking, clarity, and a strong ability to connect academic concepts with real-world business application. He also contributes to the academic ecosystem through industry insights and participation in expert panels, making his engagement both relevant and impactful."
Dr. Vandana Ahuja
Director, Symbiosis Institute of Business Management, Noida